Independent menswear brands worth knowing
Make room in your wardrobe for these independently-owned brands blending style with substance
Quality, purpose and trust is in our DNA. That’s why we like to champion some of our independent brands, whose menswear styles combine wearability with conscious production and effortless style.
Carhartt WIP
Founded in Michigan in 1889, Carhartt WIP offered railway workers 'honest value for an honest dollar' when it came to their workwear. Ever since then, Carhartt has had a knack for making clothes as functional as they are good looking. It was in the 60s that the brand started getting the streetwear connotations it’s known for today (look at any skateboarder and they’ll be wearing Carhartt). Today it is recognised as a true example of wardrobe staples.
Fjällräven
Fjällräven is often recognised by its distinguishable boxy rucksacks. But did you know the label has a whole host of other products against its name, too? The responsibly-minded brand was launched from a small town in Sweden in 1960 and has always been focused on making nature more accessible to the masses. With a focus on simplicity and practicality, this timeless brand connects the dots between form and function.
Nudie Jeans
Nudie, a Swedish brand founded in 2001, is a true pioneer in the world of organic cotton. Since 2012, every piece of denim the brand has made is solely crafted from 100% organic cotton. Their wear-well-and-mend philosophy is simple and made easy thanks to their promise to consistently repair a customer’s denim (anything that’s not used in repairs is put back into the manufacturing loop as second-hand jeans or raw material for new products).
Amor Lux
Since the beginning (1938), Armor Lux has been committed to offering quality styles by working with local expertise. The iconic French fashion brand is famous for the originality of its clothes inspired by the sea, and its commitment to producing the highest quality knits from its factories in the celtic region of Britany, France. The marine-inspired products appeal to all ages and will never go out of style.
Deus ex Machina
Australian-born Deus Ex Machina evolved from creating customised motorcycles to the streetwear styles it’s known for today. Translating from its Latin name ‘God From Machine,’ Deus describes itself as a culture rather than a brand, and takes inspiration from skater, biker and surfer scenes to create free-spirited pieces with a signature logo. Expect graphic T-shirts, bold prints and must-have baseball caps.
