Skincare’s last step, makeup’s first – all in one. Elevate and extend makeup wear with our next generation of primers. New Pure Canvas Primers combine high-performance makeup with efficacious skincare. Powdered by over 85% skincare ingredients, these primers extend makeup wear 12HRs+ and improve the look of skin over time thanks to our Skin Perfecting Complex - an exclusive blend of rose extracts that work to moisturise, protect and smooth.

Our new primers take you one step closer to a flawless face.

"Primers are indispensable – they seal in skincare and protect the skin while preparing the face for makeup." Laura Mercier.

Pure Canvas Hydrating Primer helps to improve and extend the wear of makeup while providing hydration and reducing the appearance of fine lines, wrinkles and dry patches.

Powered by over 85% skincare ingredients, this formula helps to improve the look of bare skin.

Benefits:

• 16-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 16 hours*
• 24-hour Hydration: Provides long term hydration to protect skin’s barrier function instantly and overtime*
• Plumps and Smooths Skin: Instantly reduces the appearance of fine lines and wrinkles*

*Based on 3-week consumer testing with 30 women using Pure Canvas Primer.

Key ingredients:

• Mineral-enriched water sourced from France known decreases dullness
• Glycerin attracts moisture to the skin for flawless makeup application