Sony Bravia 7 K55XR70PU (2024) QLED XR Mini LED HDR 4K Ultra HD Smart Google TV, 55 inch with Youview & Dolby Atmos, Black

Introducing the Bravia 7 4K HDR TV from Sony. See and hear every detail …even within the shadows. Its QLED XR Mini LED screen produces an astonishingly realistic picture, while the brand’s XR Backlight Master Drive controls light with exceptional precision for stunning clarity and brightness. Acoustic Multi Audio ensures immersive, directional sound to elevate the experience. Google TV brings an enormous library of apps, including the top streaming services, and you can interact, search, and control …with just your voice.

4K QLED (XR Mini LED) screen
Sony’s 4K QLED (XR Mini LED) panel with neo technology gives breath-taking brightness and contrast and uncovers exhilarating depth and detail that would otherwise be missed. Using the same technology from their master monitors that professional movie creators work on, the XR Backlight Master Drive utilises a unique local dimming algorithm that controls the thousands of LEDs with absolute precision, so you see impressively deep blacks and stunning highlights that feel real.

4K UHD resolution with Dolby Vision HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision.

Features:

Great for gaming
Gamers enjoy smooth, responsive gameplay, as this TV supports 4K/120fps, VRR, and ALLM in HDMI 2.1, Sony’s quick-access Game Menu 2, Perfect for PS5 features, and PS Remote Play (compatible games and up-to-date console system software updates required for all features).

Google TV
Google TV gives easy access to your favourite content, services and compatible smart devices. Access 700,000+ movies and TV episodes from across streaming services including Netflix, Disney+, Prime Video, Apple TV, YouTube, and more*. Voice Search makes life so much easier …just ask to find a specific title, search by genre, get personalised recommendations, and use it to control your other compatible smart home devices. With over 10,000 apps available, you can cast from your smart device with Apple Airplay 2 and Chromecast built-in too.

Youview catch-up
In addition to a wealth of online entertainment, this set comes with built-in YouView. The seven day scroll back TV guide brings together catch up TV from across BBC iPlayer, ITVX, All 4 and My5.** You can also enjoy over 70 live TV channels and radio stations for free, such as BBC 1 & 2, ITV, Channel 4, E4, Channel 5, 5 USA, ITV 2 and Dave.

Thoughtful design
The BRAVIA 7 has been designed to blend with any interior, featuring Sony’s One Slate, Seamless Edge design, 4-way stand, and a backlit Eco Remote.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you're looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Use of this TV requires consent to Google Terms of Service and Privacy Policy. Simulated UI. Applications availability varies by country and device. Some services may require subscription (sold separately).

**User interface may differ. Limited ITV content in Scotland and NI. Suitable coverage, broadband speed and aerial required. Terms and conditions apply.

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.