Shop smart. Shop strategically. Shop Sale. Snap up the best summer buys of 2022 and show your kids who’s in charge (ish)
Do you love the sales? Maybe you get delirious over discounts, and go utterly berserk over bargains? Who doesn’t? High street or designer, online or in-store, there’s something deeply satisfying about bagging a genuinely great deal.
Only, what if we didn’t simply save money in the summer sale, but also bagged our pint-sized protégées a forever-fashion buy thtat will last a lifetime or two?
From the best occasionwear crowd pleasers, to the hand-me-downs to shop this season (and next), here are the secrets to sale shopping for kids…
Ralph Lauren Kids Stripe Logo Polo Shirt
Suitable for lah-di-dah and lads-days alike, the classic polo has smart-casual dressing down to a tee. But snap up a Ralph Lauren polo in the sales and you’ve backed a wardrobe winner. Available from 2 years to XL.
Carrément Beau Kids Floral Blouse
Think hand-me-downs. Childrenswear doesn’t come much more future-proofed than Carrément. Throw in the (very Princess Charlotte) collar and classic floral print, and this pure cotton blouse = peak family heirloom. Shop it in the sale now, and secure your spot as the greatest great grandparent of all time. Available from 6 months to 4 years.
White Stuff Kids Forest Fair Isle Jumper
The ‘It Knit’. Every family needs a Fair Isle forever-buy. Yes, your Nan may knit one too, but for a high-quality fit that’s built to last – no offence, Nan – try White Stuff for the best kind of kids’ knits (aka the ones you’ll want to share). Available from 3 to 10 years.
Mini Boden Kids Appliqué Towelling Beach Dress
Think this season – and next. Start with (traditionally costlier) cover ups. For spring/summer, it’s the towelling beach poncho. A seasonal essential, this dress is super easy to size up and, when cared for correctly, will see you through a fair few summers and/or siblings. Available from 2 to 10 years.
Barbour Kids Ayla Quilted Jacket, Navy
For autumn/winter, this quality pleasure features a cord collar and trimming details, big pockers and oh, it’s a (Barbour) bargain! Invest now, safe in the knowledge that this is one superbly savvy sale purchase.
Clarks Children Fawn Hero Riptape Trainers
If you manage to bag kids’ school shoes in the sale, then you’ve basically won at shopping. But the next best bargain? Unisex trainers. There are the best kids’ shoes in the summer sale. If you have Mystic Meg tendencies (or own a shoe-fitting gauge), try up-sizing for next season, and do have a read of our shoe-fitting guide first.
White Stuff Kids Emily Embroidered Tulle Skirt
Being sales savvy is super smart – and so 2022 – but nothing beats treating someone you love to something that you just know will make their heart sing. This skirt offers the perfect amount of swish and sparkle to keep them sweet on big days, birthdays, or ‘just because’ days – deploy whenever kids (or parents) need a pick-me-up. Available from 3 to 10 years.
White Stuff Kids Mini Eimear Reversible Cardigan
Cross-seasonal. Multi-occasion. Oh, and it’s only REVERSIBLE too! Quite possibly the best summer sale kidswear buy of 2022, and arguably the cleverest cardie ever crafted. Call it a kind-of-BOGOF buy and snap it up. Available from 3 to 10 years.
