The star designer buys to pick up in the sale
Ready to splurge but unsure where to start? Follow our expert’s breakdown of the best – and most worthy – designer sales investments
Sale season can be a tale of two parts. First, you’re thrilled at the prospect of finally being able to get hold of pieces that usually come with a weighty price tag. But then panic washes over, thanks to the sheer volume of what’s on offer.
When it comes to shopping for designer pieces, quality needs to take precedent over quantity. ‘I’d always advise anyone to buy classic pieces that won’t date,’ says Lorraine Brown, Personal Stylist and Power Partner at John Lewis & Partners. ‘Make sure that whatever you buy goes with at least three things that you already have in your wardrobe and also, think about the price. Would you buy it full price? Never buy something just because it’s discounted.’ Here are Lorraine’s top four designers to invest in this sale season…
1. Ralph Lauren
Dispel any preconceived ideas of Ralph Lauren being reserved for the polo pitch, instead view it for what it should be: a timeless label that puts quality at the forefront. Think of occasions in your calendar – later this year and beyond – and then look to Ralph Lauren. Their shirts and chic jumpsuits are perfect for any season and they promise to last a lifetime, too.
2. Eileen Fisher
Eileen Fisher is the godmother of beautifully made, sophisticated pieces with sustainable credentials. Best known for fluid designs that result in effortless silhouettes – thanks to the brand’s use of cashmere, organic cottons, linens and silk – anything from Eileen Fisher is a guaranteed good investment. Our top picks are ones that we’ll be thankful for come winter, including extured jumpers, flattering dresses and tunic-style tops.
3. Modern Rarity
Modern Rarity prides itself on quality, so it’s the perfect choice for a sale buy. Fabrics like silk, leather or merino wool can often be the reason that items are priced so high out of the sale, so now is the time to snap up wearable pieces in high-quality fabrics for a guaranteed worthy investment. We’ve got our eye on their ultra-glam dresses, floaty tops and floral prints – all of which will bring value for years to come.
4. See by Chloé
See by Chloé is the diffusion line for long-established sister brand, Chloé. Loved by the world’s coolest ‘it girls’, the label is full of everyday basics infused with a chic French edge. Pick up your new summer wardrobe in the sale: think loose blouses with delicate details, everyday dresses to throw on with a biker jacket and flattering trousers you can wear for every occasion.
