5 steps to finding the perfect jeans online

It’s probably a bit too late to buy a winter coat and just a little too early to invest in a new sundress which can only mean one thing: it’s jeans season. Undoubtedly, there is no better time of year to boost your denim collection than in this awkward in-between moment. But as you’ll know if you’ve ever completed a mission and found the perfect pair, shopping for jeans is right up there with quantum physics: a tricky business. But help is at hand – here’s a step-by-step guide to finding your true blue. 

There’s never a shortage of new denim trends but there’s a lot to be said for letting some pass you by. ‘The most on trend style is not always the most flattering for you,’ confirms personal stylist Emily Gray. So who suits what? Emily recommends high waists or flared cuts for those who want to make the most of their curves and skinny for people who consider their legs to be their best asset. Wide leg crops are a great option for anyone out to create an hourglass effect. 

It will surprise no one to hear that the key to choosing your perfect pair is the fit. All too often people choose the wrong jeans because they choose the wrong size. When selecting your size bear in mind the stretch factor. ‘They should feel tight when you first try them on,’ says Emily – that way you’ll avoid sagging in the future. She also recommends taking a look at the label: the higher the cotton content, the stiffer the denim.

Not all jeans are created equal. There is a plethora of shapes on offer with crops, turn-ups and kick flares all very much part of core denim collections. For those with shorter leg lengths, a clever hack is to bypass the petite collection and try a selection of crops from the regular fit range. ‘You can also use styling tricks such as rolling up the cuff of the jean to get the right length for you,’ says Emily. For those with long legs, US brands such as Paige and NYDJ have a great selection of longer length styles. 

Sourcing the perfect pair of jeans requires time and dedication so select a host of styles to try on and throw yourself into the search. We can help with this. Our personal stylists are experts in all of the key denim brands, styles and sizes so they can fast track you to the right pair. You can do this virtually via an online personal styling appointment while shops remain closed. Your stylist will talk you through an edit of styles that address what you are looking for – and that best suit your body type – to help narrow down your choices. Once you’ve settled on the pair for you, keep a note of the style and size details for future reference. 

Here’s a grubby little secret for you. The key to excellent jeans is to wash them as little as possible. ‘Levi’s recommend that you only wash them every six months,’ says Emily, although she admits that every 5-10 wears is more achievable. For maximum longevity, denim should be washed at a cold temperature and inside out when possible. She also recommends avoiding the tumble drier.