Why everyone’s dressing like an Italian grandparent

Unlike the bubbly Barbiecore, shouty ‘loud luxe’ and dramatic ‘goth girls’, the new nonnacore style set is both haute and humble – and approx 43 years older. 

Fashion’s answer to the coastal grandma trend of 2022, nonnacore is – yes, another style buzzword that we have TikTok to thank for – but also the summer tribe that comes with the most soul.

It transports you straight back to the Tuscan sun – all clicking cicadas and ice-cold lemon sodas, the scent of summer romance hanging heavy in the air…

Nonnacore is a mood. Nonnacore is fizzing with fashion – a mishmash of dark, moody blooms, wafty linen (in muted tones), decadent leather successories, playful ceramic jugs, kitsch wall ornaments, Pugliese hand-painted platters and, oh my, those Venetian lace tablecloths. Less marble, more terracotta tableware, it's like a warm, nostalgic hug from Nonna herself – whether you’re Italian or just went to Florence once, way back in 1989.

Nonnacore is in our blood, our homes and in our wardrobes for the foreseeable. Here’s how to embrace her now…